Get Copy that Gets the CLICK and -- SELLS!
Dear Struggling Copywriter,
If I've heard this whine...from a frustrated and down on their luck client once -- then I'm darn sure I've had to suck it up and listen to this hundreds and hundreds of times...
Writing Your Own Copy IS
as PAINFUL to You As ...
Going to the
Dentist
With a Throbbing TOOTHACHE!
Here's what's real.
Writing copy for most people is as bad as going to the dentist to get a throbbing and excruciatingly painful cavity -- mercifully drilled and expensively filled!
Just take a moment now... and put yourself in this picture...
You endlessly procrastinating... Finding reasons for putting off trying to write your own copy. Daily agonizing over it. Dreading editing it -- until it hurts so much you can't stand it anymore!... (just like your throbbing toothache)... maybe to you, trying to write your own copy -- makes you feel so ill -- its like there is something horribly wrong with you -- and it feels like this...
1) It HURTS LIKE THE DICKENS while you are thinking about going to do it...
2.) Then...It costs you a TON OF TIME AND MONEY TO GET IT DONE
3.) Then YOU SUFFER -- AND ARE IN SERIOUS PAIN WHILE YOU ARE WORKING ON IT
4.) And... Sometimes ALL YOUR PAIN AND ANGUISH YOU HAVE SUFFERED -- doesn't even FIX THE PROBLEM YOU HAD! (i.e. your tooth still hurts - or your copy STILL SUCKS!)
This reminds me of the last client I chatted with about his copy.
He'd been struggling for weeks over his final draft. When I read it I knew why... I'll tell you more about what happened to his 'dead-on-arrival' sales letter later on...
But for now...
If you've been struggling to write your own copy -- and you know deep in your heart - pulling NO PUNCHES -- You JUST KNOW YOUR COPY SUCKS -- THEN YOUR SALES WILL SUCK.
There's no getting around the bald-faced truth.
"If writing your own copy feels like too much work and
it doesn't pull in
the sales you need then -- you're in the right place..."
You can relax.
Yes, just sit back take a deep breath and relax.
No tooth pulling is gonna to be done here, not today anyway...
I'm NOT going to give you one of those sleazy sales pitches that tells you, "I'll write copy that will make you millions!"
Nope. I'm serious. I'm honest. I stick by my word. And I lay it all on the line for you. No tricks and no fancy crap -- no smoozing either. Because... here's the awful truth.
If your product smells to high heaven, then the best copywriter in the world can't make it smell good or make it sell.
To be honest with you. I can't make a silk purse out of a sow's ear, or a boar's either.
If your business isn't the success you dreamed of, then this is your opportunity for your business to stop playing dead.
When your marketing dies -- the phone lines are stone-cold dead.
When your sales copy sucks -- then web visitors will click the back button faster than -- a kid playing World of Warcraft zaps an enemy intruder with a lightening fast BANG! I can bet you can figure out exactly how many milli-seconds that takes!
When your sales conversions bomb -- and your copy doesn't get the 'buy button click'--
the sky falls and your bank account balance
plummets.
"If your business has the -- 'your copy sucks problem' and
your visitors keep pounding that back button --
it can drive you insane and your business bankrupt!
It's no secret that...
If your visitors to your website
stay over 5 seconds... they MAY read your copy or watch your video...
It's that critical first 5 seconds that makes or breaks a business.
But you already know that don't you?
That's why you are here right now. Its because your are looking for someone to trust to help you. You know you need expert help. You don't have time for anything else.
You just don't know for sure who can
help you with the special needs and problems you have.
Here's the inside story...
The late Gary Halbert once said, "You are only one great sales letter from success."
He was right. Today we might say, "You are only one great video from success."
As a product launch copywriter I know that is true. I've help hundreds of business owners launch their products and make substantial sales. But before we get into all of that...
Here's something else you need to know to protect yourself.
Most of the 'pro copywriters' (you know the ones that charge you tens of thousands of dollars for a sales letter or video script) don't write their own stuff. They hire copy cubs to write your sales letter, then the pro copywriter does a few edits and calls it 'done' and ships if off to you!
Funny how most folks don't know that. (...and maybe you didn't know that either).
And when you do hire a pro copywriter how the heck do you know if they DO that?
You don't.
In fact if you don't get them to sign an NDA and non-resale clause, they can even resell your sales letter to your competition (with minor changes of course!)
It's happened to my clients -- they won't mention names but they came to me angry and frustrated when that happened to them!
Now I write my own stuff and stand by it. And I promise I won't sell your copy to anyone else either.
Enough said.
Now take a moment to think about it...
"So can you afford
to have a top copywriter write your copy?"
I hope you are thinking long and hard about this... especially in light of what I have just revealed to you.
The problem is this...
I have many wanna-be copywriters call me.
They whine about how their copy doesn't make any sales. They want me to wave a magic wand -- and instantly fix it. Well, sorry... But I don't have a magic wand. And nope, I won't fix it. Not if your copy is really stinky. If it's so bad it's just laying there (no sales). Then there's no life left in it.
I can't work with you in good conscience and give it CPR and revive it. Not when it is 'brain dead'. The best and most humane thing to do is -- put it out of its misery.
Best to bury it. Say a few nice words over it and have a good funeral for it. And start OVER!
I'm serious here.
This is NOT a laughing matter.
I have had clients plead with me to
'give CPR to a dead or nearly dead sales letter'. I'm not a miracle worker. If
it's already terminal -- its best to let it die a peaceful death. Your business
will thank you for it. I will thank you for it.
How to breathe new
life into your business...
When I decide to accept you as a client -- you will need to pass my client and product acceptance test.
I will review in depth your product, your niche and your current and previous marketing successes and failures. I'll discover hidden profit centers by reviewing your marketing ideas. We'll be working together discussing your product offer options.
If you've launched it and it flopped...
We'll spend time finding out why your product wasn't a hit.
We find out what went wrong. The failures can tell me a lot about the product and what would work to make it sell well. If the product is weak or over priced I will be honest with you and tell you the truth. I have launched thousands of products in the last 14 years.
So take advantage of my experience. You'll be glad you did.
That's all there is to it.
Here's how a project goes....
Let's agree that I've chatted with you and I've accepted you as a client.
Then all that's left for you to do is to have you fill out a short questionnaire. I will review all the pertinent facts about what you need for your new sales letter and product launch.
Then we schedule a chat to go over it all to be sure I am clear on what you want done.
We take time to discuss the needs you have to promote your product and what resources you have to roll out this product launch.
One thing to remember is... people hate being sold.
People LOVE TO BUY.
So my copy subliminally seduces them -- it goes under their radar using NLP (neuro-linguistic programming) to hit their hidden triggers -- those real reasons they would want to buy.
Once you hone in on those 'hidden reasons people buy' -- you know, the ones they don't want to admit they have that's getting them to click the buy button -- then getting that darn buy button clicked -- well that's simple!
Remember what you THINK is the reason that people buy may have NOTHING to do with their needing/buying your product. Instead its all about their WANTING to buy your product on a deep emotional level. We nail their emotions to the wall and they'll whip out their credit cards and buy.
One last thing...
Please understand the importance of
the fact...
The single worst mistake you can make...
Hire a copywriter without a proven record.
Or heaven forbid -- you force yourself to write it yourself!
Be honest with yourself. You've thought about taking a stab at writing your own copy, haven't you?
Why go through all that pain and anguish? When you don't have to force yourself to write copy -- not when you know I'm here.
Remember writing your own copy -- well that's as painful as getting your aching tooth filled... am I right?
Let's prevent you getting a terrible toothache -- well, maybe we would downgrade that to a terrible, migraine headache?
Ask yourself this important question and answer it truthfully.
Why would you even want to struggle with trying to write your own copy and dooming your business to lackluster or low sales?
you'll agree it's practically a crime to put yourself through this kind of misery...
Ok, then we are in agreement. You want me to write your copy.
All you need to do is send me an email and I can look over your project and give you a quote.
CALL ME TODAY:
Jennie Heckel, Product Launch Copywriter
Phone: 608-786-0717. Central Time,
U.S.A.
Or if you prefer to email me, then just click the "Request
Quote button"
to email a time
to chat about your product launch.
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